We still sell "hand-built" PCs!
We have sold many, many over the last 15 years. And we still sell them. Typically to customers who bought a PC from us 5, 7 or 9 years ago, or customers who want something different from what they can get in Elgiganten, various webshops and other places. And they get it. Customers who buy their new PC from us get a PC that is built according to their wishes in terms of appearance and capacity. We simply build them to suit the needs they have to fulfill.
The price level is slightly above what a PC can be bought for elsewhere. But the customers who come to us to buy a PC prioritize other factors over price.
When we build a PC, we do it with 25 years of experience and the best products we can get. This allows us to deliver a PC of the best quality. There are still PCs out there that were built more than 10 years ago.